BGLC

Client name: BGLC

BGLC

28+

Content Pages Structured and Developed

47%

Increase in Organic Sessions

95%

Improvement in Average Keyword Position

36%

Increase in User Engagement Across Key Information Pages

Industry

Services

Website, Ongoing Support and Maintenance

Timeframe

2 Months

Contents

The Brief

BGLC engaged with Planet Media to develop a clear, reliable, and accessible website that could support their public-facing responsibilities. The organisation required a digital platform that communicated information clearly, supported diverse users, and aligned with government standards and expectations.

When they consulted with our team, their objective was to create a website that prioritised clarity, usability, and long-term reliability. They also required ongoing support and maintenance to ensure the platform remained secure, compliant, and functional over time.

Strategy

Precision Search Targeting

We restructured their Google Ads account to focus on high-intent “buyer” keywords. By filtering out general DIY searches and focusing on localised, premium service queries, we ensured every click had a higher probability of converting.

Creative & Messaging Overhaul

Precision Search Targeting

Result

Under our guidance, Davis & Co. not only maintained their leadership in employee communication – they soared:

Total traffic increased by 38%
US traffic improved by 25%
Social traffic astoundedly surged by 295%
Organic traffic soared by 52%

As wonderful as these results are, they only tell a fraction of the tale. Our venture into voice search optimization resulted in an organic traffic bump of 5-10% from local-search keywords and a 20-25% rise from long-tail queries, thanks to our targeted content. The cherry on top? An 8% drop in bounce rates, a clear sign that visitors weren’t just stopping by – they were engaging.

295%Surge in Social Traffic

Our goal with Prestige was to transform their digital presence from a general interest hub into a high-precision lead engine. By aligning high-intent search terms with a friction-less conversion path, we didn't just increase the volume of leads, we significantly lowered the cost of acquiring them.

Isla M.

Head of Advertising